Temu IP Infringement Reporting Guide: August 2026

Temu Brand Protection: What IP Rights Holders Need to Know

As e-commerce marketplaces expand rapidly, digital intellectual property (IP) protection has evolved into a critical priority across the industry. For rights holders, tracking a massive, constantly shifting volume of online listings presents major hurdles in identifying infringement, submitting actionable reports, and following up on enforcement. For a broader foundation, see our brand protection starter guide.

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To address these brand pain points and build a safe ecosystem for consumers, e-commerce platforms must develop scalable IP enforcement mechanisms on multiple fronts. In response to these evolving industry needs, Temu has developed a multi-layered IP protection strategy. Beyond a direct reporting system, Temu integrates strict seller vetting, proactive monitoring, post-listing controls, brand collaboration, and industry partnerships to effectively safeguard IP rights.

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This guide covers Temu's approach to IP protection, from proactive monitoring and enforcement to the tools available for rights holders to report suspected infringement. It also offers practical tips for preparing effective IP reports and looks at how MarqVision can complement the reporting process by helping brands scale monitoring and enforcement on Temu.

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TLDR:

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• Submit Temu IP complaints via the IP Portal at temu.com/intellectual-property-complaint.html with registration numbers, listing URLs, and proof of ownership.
• Temu reports resolving over 99% of well-documented complaints within three business days, with average resolution under 24 hours.
• Temu's proactive detection database covers 47 million images and 9.5 million keywords, screening every listing before it goes live.
• Escalate from listing-level takedowns to seller-level enforcement when multiple infringing listings link to the same store, signaling a pattern.
• MarqVision supports bulk takedowns and repeat-offender tracking across Temu for brands managing infringement at scale.

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How to Report IP Infringement on Temu

For rights holders who identify a suspected infringement, Temu provides direct tools for rights holders to report and prevent suspected infringement. Rights holders can use two tools: the IP Portal and the Brand Registry Portal.

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The Brand Registry Portal allows rights holders to store and manage their trademark and other IP information, helping simplify future enforcement requests without requiring the same documentation to be resubmitted.

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For rights holders looking to report a suspected infringement, the IP Portal provides a straightforward way to submit a notice and supporting evidence. The site (temu.com/intellectual-property-complaint.html) is the official channel for IP complaints. Here’s how to get started:

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Step 1: Sign In or Create an Account

Go to Temu’s IP Portal and sign in or create an account to begin the reporting process.

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Step 2: Start a Complaint and Provide Basic Information

Click “Begin” and provide the required basic information, including the type of user complaint and the URLs of the infringing product listings.

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Step 3: Describe the Infringement and Provide Supporting Documentation

Describe the suspected infringement and upload relevant supporting materials. Provide the required documentation for the applicable IP right, such as trademark registration details, copyright records, patent information or other proof of ownership. Clearly identify the IP rights involved and provide supporting evidence relevant to the reported listings.

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Step 4: Provide Complainant Information and Submit

Provide the requested complainant information for the purposes of assessing and responding to your request, then review and submit the complaint.

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Tips for Submitting an Effective IP Report

A clear and complete report helps rights holders communicate their claims and supporting evidence effectively. When submitting a report through Temu’s IP Portal:

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Provide Accurate and Consistent IP Information: Confirm that the IP rights holder’s legal name appears exactly as it does on the relevant registration certificate, and that registration numbers and other details match the applicable records. Use the same contact details across all filings to build a consistent enforcement record.

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Clearly Identify the Infringement: Include the specific URLs of the reported listings and clearly explain which IP right may be infringed and how. Multiple listings can be included in the same complaint when they relate to the same IP right; different IP rights should be submitted separately.

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Include Supporting Evidence: Provide relevant proof of ownership and documentation, along with product images, screenshots or comparison materials where applicable.

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Monitor Reports and Maintain Records: Temu notifies rights holders of decisions via the email provided, so monitor that inbox for updates or requests for additional information. Temu reports that over 99% of complete well-documented cases are resolved within three business days, with average resolution time less than 24 hours. Keeping records of filings, outcomes and relisting activity can also help brands manage ongoing IP protection efforts.

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Filing a well-documented report is the most direct way to act on a specific infringement, but it's worth understanding the broader system that report fits into. Beyond individual takedown requests, Temu has also built out infrastructure designed to catch infringing listings before they require a report at all.

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Beyond Reporting: Temu's Proactive Enforcement Program

From proprietary detection technology and the Brand Guardian Initiative to partnerships with industry associations, Temu continues to strengthen its IP protection efforts. Over the past year, these efforts have expanded the scope of proactive monitoring to more than 15,000 brands, while the ratio of proactive removals to reactive takedowns for potentially infringing listings increased to 331:1, up from approximately 200:1.

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Temu’s 2026 Intellectual Property Protection Report, covering June 2025 to May 2026, provides further detail on its IP protection program and the progress made during the reporting period.

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Proactive Detection and Full-Cycle Monitoring: Temu proactively screens every listing before it goes live against a detection database of more than 47 million images and 9.5 million keywords, with image coverage increasing more than ninefold over the year. The system also identifies potential “dupe” products using image-based technology and reference materials provided by rights holders. Monitoring continues after listings go live, with potential infringements identified through automated systems, human review or rights-holder reports subject to investigation and enforcement.

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Seller Vetting and Consumer Protection: Temu vets sellers before they join the marketplace, verifying company registration, legal representative details and other credentials against third-party data sources. Ongoing seller monitoring means repeated IP violations can result in listing removals, suspension or account termination, with more than 16,000 stores terminated for repeated IP violations during the reporting period. Temu also blocks searches for terms such as “fake,” “dupe” and “counterfeit,” intercepting more than 80,000 searches daily and directing consumers to educational messages about counterfeit risks.

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Brand and Industry Collaboration: Through its Brand Guardian Initiative (BGI), launched in April 2024, Temu works directly with more than 3,000 brands, including approximately 500 SMEs. Participating brands can provide trademarks and product images to strengthen proactive monitoring, while receiving direct communication with Temu teams and a faster takedown process. BGI is available whether or not a brand sells on Temu. Temu also engaged with more than 130 industry associations during the reporting period, nearly doubling its engagement from the previous period, including organizations such as IACC, INTA, UNIFAB, ACG, and INDICAM.

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Scaling Brand Protection: How MarqVision Safeguards IP on Temu

Even with Temu's own proactive enforcement program in place, brands managing infringement across multiple marketplaces, often at high volume, still benefit from dedicated tools that can monitor and act at scale. MarqVision, an AI-driven IP protection solution, helps brands scale detection, enforcement and ongoing monitoring across Temu.

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How MarqVision Protects Your Brand on Temu

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• Automated Detection: MarqVision continuously scans listings for potentially infringing products, helping brands identify counterfeit listings and bad actors at scale.
• Bulk Enforcement: Instead of filing takedown requests one by one, MarqVision enables brands to manage and enforce against multiple infringing listings simultaneously.
• Post-Takedown Monitoring: Removing a single listing doesn’t guarantee long-term protection. MarqVision tracks takedowns and identifies repeat offenders.‍‍
• Seller Account Takedowns: MarqVision helps brands identify repeated or systematic infringement associated with specific sellers and escalate potential seller-level cases to Temu for further investigation and enforcement.

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For brands dealing with infringement at scale, combining Temu's IP protection program with continuous detection and monitoring can help strengthen long-term brand protection. MarqVision helps brands automate detection, manage enforcement and monitor repeat infringement, helping them stay ahead of evolving counterfeit threats.

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Schedule a demo to learn how MarqVision can help strengthen your IP protection on Temu.

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FAQ

1. How does Temu protect brands on its marketplace?

Temu uses a multi-layered IP protection program that combines seller vetting, proactive screening, post-listing monitoring and direct collaboration with rights holders. Temu screens listings before they go live using a detection database of more than 47 million images and 9.5 million keywords, while continuing to monitor listings after publication. Through its Brand Guardian Initiative, Temu also works directly with more than 3,000 brands to strengthen proactive IP protection.

2. What information and documents are needed to report IP infringement on Temu?

Rights holders should provide accurate IP registration information, including the relevant registration number, jurisdiction and legal name of the rights holder, together with the URLs of the reported listings. Supporting materials may include trademark registrations, copyright records, patent or design information, proof of ownership, product images, screenshots or other evidence relevant to the reported infringement. The completeness and accuracy of information and documents will, to some extent, affect the speed of Temu's review process.

3. What happens after a brand submits an IP infringement report on Temu?

Once a report is submitted, Temu reviews the information and supporting documentation provided by the rights holder and assesses the reported listings. The average IP complaint resolution time is less than 24 hours. Depending on the circumstances and findings, enforcement action may include listing removal or other measures under Temu’s IP policies. Rights holders can monitor their reports through the IP Portal and receive updates through their registered contact information.

4. When does it make sense to escalate from individual Temu listing takedowns to a store level action?

Escalation from individual listing takedowns to seller-level enforcement may be appropriate when there are signs of repeated or systematic IP infringement associated with the same seller. For example, this may include multiple potentially infringing listings linked to the same store or activity that suggests a broader pattern of IP violations. In such cases, brands may consider escalating the matter to Temu for further investigation and appropriate enforcement action.

5. Can MarqVision handle bulk Temu enforcement instead of filing takedown requests one by one?

Yes. MarqVision continuously monitors listings to identify potential IP infringements through its exclusive scraping access. It supports bulk takedowns across multiple listings simultaneously and can also assist brands in escalating potential seller-level or systematic infringement cases to Temu for further investigation.